Technology, Audience and Immersion

World2Worlds™ is a full-service consultancy, focused on conceptualization, creation, marketing, production, metrics and management of 3D virtual events in Second Life and other 3D virtual realities, and on the design of 3D and web assets, systems and processes to facilitate profitable event production and community-building in immersive online spaces. Our direct and indirect client roster includes technology leaders such as IBM, Sun Microsystems, Cisco, Intel and Microsoft, and global media companies such as CMP and United Business Media.

We've developed — and have rigorously tested and optimized — a marketing best-practice framework that lets us bring large, highly-qualified professional audiences into Second Life and bind them to online and virtual world communities around our customers' brands. We've packaged and refined a host of technologies and methods for extending the reach of virtual world events to the wider web, expanding audience, and enhancing participation. And we've created registration, access and metrics solutions that both substantiate ROI assertions, and generate real-world leads.

Existing, as we do, at the confluence of immersive online media, community, technology, and global publishing, we have an unusually broad grasp of subject matters, and a nuanced understanding of how buyers and sellers can exploit new media for authentic, mutually-beneficial interaction. If your business is ready to engage with customers and community in new, powerful and unexpected ways, call us.

 

 
“I had been hearing a lot about what virtual worlds and Second Life could do for business, but it wasn't until Kim Smith and John Jainschigg (aka Rissa Maidstone and John Zhaoying) took me on a tour -- and later invited me to speak in a Life 2.0 event -- that it became clear to me what this was all about. Virtual worlds aren't just a separate, simulated space, but something much more like real life than the voice-only conference calls and remote presentations many of us have become accustomed to. Once again, there are people in the room, colleagues to chat with, something creative both to distract and to focus the attention. Kim and John have done a great job setting up a business-appropriate space, connecting it to the world outside Second Life, and coaching people on how to use it. I look forward to further explorations in this new way of doing business.”
Burt Kaliski, Director, EMC Innovation Network
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