“I had been hearing a lot about what virtual worlds and Second Life could do for business, but it wasn't until Kim Smith and John Jainschigg (aka Rissa Maidstone and John Zhaoying) took me on a tour -- and later invited me to speak in a Life 2.0 event -- that it became clear to me what this was all about. Virtual worlds aren't just a separate, simulated space, but something much more like real life than the voice-only conference calls and remote presentations many of us have become accustomed to. Once again, there are people in the room, colleagues to chat with, something creative both to distract and to focus the attention. Kim and John have done a great job setting up a business-appropriate space, connecting it to the world outside Second Life, and coaching people on how to use it. I look forward to further explorations in this new way of doing business.”